With its smart looks and upmarket features the Start would also do well in Europe, where narrow city roads, high fuel taxes and punitive registration schemes conspire to make tiny cars with small engines an especially attractive proposition.
Ford claims that the Start's tiny 1-litre engine delivers the power of a larger, heavier four-cylinder engine while emitting less than 100g of CO2 per kilometre. The company, however, stopped short of giving us exact power and fuel economy figures.
To keep weight down the Start has a hybrid aluminium and steel body. Aluminium bodies are usually reserved for large luxury cars or exotic sports cars where the costs of the lightweight but expensive metal are more easily recouped.