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This is Erik Buell, the namesake for Erik Buell Racing.
Buell kindly gave us a tour of his company's factory in East Troy, Wisc.
Buell looks on as an 1190RX, fresh off the assembly line, gets run in on the rolling road.
Buell examines a wheel with a trademark rim-mounted brake disc.
A collection of 1190RXs ready for delivery.
This is the short assembly line, where each 1190RX is hand-assembled.
Hero, an Indian company, now owns roughly half of Buell.
Buell stands next to one of his company's race bikes, ready for competition in AMA.
Buell himself was a racer before dedicating himself to engineering and entrepreneurship.
An early test ride on the SX version of the 1190, using rather privileged plates.
A box of parts, ready for 1190RX assembly.
Exhaust and intake valves, ready for insertion into the 1190RX's V-twin.
Engines are assembled on-site.
Once assembled, the bike is built around the motor.
The motor is a stressed member of the bike, meaning the suspension is bolted directly to it.
The frame cradles the motor, leaving room for a large air box.
A row of front wheels ready for mounting.
The "fuel" tanks on EBRs don't actually hold any fuel. It's stored in the frame.
Every EBR is hand-built, not far from Harley-Davidson headquarters.