Drive.ai announced today that it plans to launch an on-demand self-driving car service on public roads in Frisco, Texas.     

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Launching in July, the service will provide autonomous rides around Frisco's "North Platinum Corridor" commercial area.

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The vehicle shown in these pictures is a Nissan NV200 that's been outfitted with Drive.ai's autonomous hardware.     

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When ceding the right of way to a passenger, a box on the fender lights up with a "waiting for you to cross" message that lets the pedestrian know they can safely cross the street. 

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As with other pilot programs, Drive.ai's Frisco experiment will include safety drivers up front.   

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If the system determines it needs an operator's judgment, it will pull over and request assistance remotely.   

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The end goal is to remove the in-car presence entirely and run with just the remote operator as a backup.    

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Drive.ai is one of only a few companies opening up its self-driving vehicles to the public.     

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How will it go? We'll see in July!

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Keep on scrolling to check out even more pictures of Drive.ai's latest self-driving vehicle.

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