The 2018 Ford F-150 may sport a new face, but it's just a mid-cycle refresh.
However, it's a damn thorough refresh, with changes to just about every corner of the truck other than the frame itself.
There's a new base engine -- a 3.3-liter V6 -- along with three other engines on offer.
There are six different grille designs available. Six.
Basically, you can customize this thing to the moon and back without even leaving the dealership.
A whole bunch of safety systems are new for 2018, including adaptive cruise control and autonomous emergency braking.
The Sync 3 infotainment system also includes a 4G LTE Wi-Fi hotspot that can connect up to 10 devices at once.
Of course, the F-150 excels at truck stuff, too, with best in class figures for towing, payload and fuel economy (all with different engines, though).
And if you want to pay more than $60,000 for a pickup, you can get a loaded F-150 with massaging seats and some very supple leather.
It's the jack of all trades, but it seems to be the master of most of 'em, too.