Chevy's new Cruze is the linchpin of the company's small-car strategy, a modern sedan using an efficient, turbocharged 1.4-liter engine. Chevy showed off this Eco version, which is designed to get 40 mpg.

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The lower air intake is fitted with a shutter that closes up at speed, making the car more aerodynamic. It also has underbody panels that let air flow more smoothly.

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The small spoiler on the trunk lip is also designed to optimize mileage. Low rolling resistance tires reduce friction, while alloy wheels lower overall mass.

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Buyers will be able to choose between a six-speed manual or a six-speed automatic transmission, the former delivering the best fuel economy. iPod integration and a Bluetooth phone system are both available in the car.

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Chevy makes a navigation system available in the Cruze--a surprise considering the price should come in well under $20,000. The control interface looks very usable.

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Alongside the Cruze Eco, Chevy launched the Cruze RS. A sport version of the Cruze, the RS package only consists of a body kit and some interior accents.

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The rear of the Cruze RS gets this honeycomb pattern on the fascia, whereas the front gets fog lights. There are no changes to the engine or transmission.

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Chevy also had on hand this Cruze representing its World Touring Car Championship team. In this guise, the Cruze sports a 2-liter, four-cylinder engine making 285 horsepower. Cruzes took first, second, and third places in a recent WTCC race in Brazil.

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