This isn't just any old BMW iX.
It's an iX showcar with color-changing E Ink.
The technology in E Ink lets this iX change colors from front to back, side to side, whatever.
Or, you know, just be a solid color.
The E Ink technology is placed in a wrap.
Will this come to production? Who knows.
E Ink also only accommodates grayscale at the moment.
But this opens the door for a lot of personalization.
E Ink also helps the iX Flow better reflect or absorb sunlight, which helps with efficiency.
Keep scrolling for more photos of the iX Flow showcar.