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BMW brings both efficiency and performance to Geneva (pictures)

There is no middle ground in Switzerland this year. BMW will bring vehicles heavy on both performance and efficiency to the International Motor Show in Geneva.

Andrew Krok
Cars are Andrew's jam, as is strawberry. After spending years as a regular ol' car fanatic, he started working his way through the echelons of the automotive industry, starting out as social-media director of a small European-focused garage outside of Chicago. From there, he moved to the editorial side, penning several written features in Total 911 Magazine before becoming a full-time auto writer, first for a local Chicago outlet and then for CNET Cars.
Andrew Krok
BMW at the Geneva motor show
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BMW M760Li

BMW's bringing its M badging to its 12-cylinder-equipped 7 Series for the first time with the M760Li.

BMW at the Geneva motor show
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BMW M760Li

The M760Li touts a 600-horsepower, 12-cylinder engine.

BMW at the Geneva motor show
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BMW M760Li

That'll provide enough forward thrust to achieve 60 mph in less than 4 seconds -- in the largest vehicle the brand makes!

BMW at the Geneva motor show
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BMW M760Li

The wheels will come wrapped with high-end Michelin Pilot Super Sports, which are typically reserved for proper sports cars.

BMW at the Geneva motor show
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BMW M760Li

Of course, there'll be plenty of V12 badging both inside and outside.

BMW at the Geneva motor show
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BMW 740e iPerformance

On the other side of the spectrum, the 740e iPerformance is all about efficiency.

BMW at the Geneva motor show
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BMW 740e iPerformance

The iPerformance name is all new, and will be used on future plug-in hybrids to point out the shared tech between these core models and BMW's i sub-brand.

BMW at the Geneva motor show
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BMW 740e iPerformance

Along with a new name, iPerformance models will feature blue accents, a la the i8.

BMW at the Geneva motor show
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BMW 740e iPerformance

No hidden charging ports here -- the plug goes into the front fender, just behind the wheel.

BMW at the Geneva motor show
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BMW 740e iPerformance

The eDrive function will keep your vehicle operating on battery power alone for as long as possible.

BMW at the Geneva motor show
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BMW M2 with Accessories

While the M2 isn't new, the accessories it's packing are.

BMW at the Geneva motor show
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BMW M2 with Accessories

BMW's M Performance parts catalog will include several new bits for the brand's littlest sports coupe.

BMW at the Geneva motor show
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BMW M2 with Accessories

Because who doesn't want carbon-fiber mirror caps?

BMW at the Geneva motor show
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BMW M2 with Accessories

As one might expect, a sports exhaust will be included on the list of available upgrades.

BMW at the Geneva motor show
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BMW M2 with Accessories

Buyers will be able to choose between metal and carbon-fiber finishes for the exhaust tips.

BMW at the Geneva motor show
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BMW i8 Protonic Red Edition

BMW's special-edition i8 doesn't add anything in the way of performance.

BMW at the Geneva motor show
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BMW i8 Protonic Red Edition

Instead, this special edition is all about aesthetics, sporting a unique red exterior.

BMW at the Geneva motor show
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BMW i8 Protonic Red Edition

The i8 Protonic Red Edition also features matte-gray trim to add some contrast.

BMW at the Geneva motor show
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BMW i8 Protonic Red Edition

This is the first of several special-edition i8s to come to market.

BMW at the Geneva motor show
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BMW i8 Protonic Red Edition

The interior promises red stitching and carbon fiber and ceramic trim bits.

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