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BMW's latest 7 Series celebrates the brand's centennial with a terrible model name (pictures)

Brevity is the soul of wit, Shakespeare taught us. In that case, BMW has come up with the most witless name for a car ever. "BMW Individual M760i xDrive Model V12 Excellence THE NEXT 100 YEARS."

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andrewkrok.jpg
Andrew Krok
Cars are Andrew's jam, as is strawberry. After spending years as a regular ol' car fanatic, he started working his way through the echelons of the automotive industry, starting out as social-media director of a small European-focused garage outside of Chicago. From there, he moved to the editorial side, penning several written features in Total 911 Magazine before becoming a full-time auto writer, first for a local Chicago outlet and then for CNET Cars.
Andrew Krok
BMW Individual 7 Series THE NEXT 100 YEARS
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If you're looking for the fanciest BMW 7 Series on the market, look no further than this special centennial model.

BMW Individual 7 Series THE NEXT 100 YEARS
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Its full name is "BMW Individual 7 Series THE NEXT 100 YEARS," which is a name so terrible that I won't repeat it.

BMW Individual 7 Series THE NEXT 100 YEARS
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Only 100 of these cars will be made, five of which will be coming to the US.

BMW Individual 7 Series THE NEXT 100 YEARS
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All 100 models feature the special shade of blue and BMW Individual wheels you see here.

BMW Individual 7 Series THE NEXT 100 YEARS
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US-bound models receive their power from a turbocharged V-12 engine, totalling about 610 horsepower.

BMW Individual 7 Series THE NEXT 100 YEARS
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Don't expect to get away without some special badges, as well.

BMW Individual 7 Series THE NEXT 100 YEARS
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Seriously, isn't this the worst model name you've ever heard of?

BMW Individual 7 Series THE NEXT 100 YEARS
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Markets outside the US can opt for V-8 or plug-in-hybrid drivetrains.

BMW Individual 7 Series THE NEXT 100 YEARS
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The interior is swathed in Merino leather.

BMW Individual 7 Series THE NEXT 100 YEARS
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The front seat headrests feature special "THE NEXT 100 YEARS" stampings.

BMW Individual 7 Series THE NEXT 100 YEARS
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There's also a "1 of 100" badge on the center console, in case you get tired of telling your friends what makes this car so expensive.

BMW Individual 7 Series THE NEXT 100 YEARS
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Illuminated side sills are almost a guarantee on any high-end car these days, not least a bespoke Bimmer.

BMW Individual 7 Series THE NEXT 100 YEARS
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It's some fancy leather, all right.

BMW Individual 7 Series THE NEXT 100 YEARS
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Heck, the 7 Series is fancy on its own, before BMW Individual has its way with it.

BMW Individual 7 Series THE NEXT 100 YEARS
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For some reason, you also receive a Montblanc pen with your purchase.

BMW Individual 7 Series THE NEXT 100 YEARS
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This specific Montblanc fountain pen has been designed to match the car.

BMW Individual 7 Series THE NEXT 100 YEARS
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But it's probably not wise to use a fountain pen in a car with a white leather interior.

BMW Individual 7 Series THE NEXT 100 YEARS
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The cars will be available by the end of this year. And if you have to ask the price, you probably can't afford one.

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