BMW's latest 7 Series celebrates the brand's centennial with a terrible model name (pictures)
If you're looking for the fanciest BMW 7 Series on the market, look no further than this special centennial model.
Its full name is "BMW Individual 7 Series THE NEXT 100 YEARS," which is a name so terrible that I won't repeat it.
Only 100 of these cars will be made, five of which will be coming to the US.
All 100 models feature the special shade of blue and BMW Individual wheels you see here.
US-bound models receive their power from a turbocharged V-12 engine, totalling about 610 horsepower.
Don't expect to get away without some special badges, as well.
Seriously, isn't this the worst model name you've ever heard of?
Markets outside the US can opt for V-8 or plug-in-hybrid drivetrains.
The interior is swathed in Merino leather.
The front seat headrests feature special "THE NEXT 100 YEARS" stampings.
There's also a "1 of 100" badge on the center console, in case you get tired of telling your friends what makes this car so expensive.
Illuminated side sills are almost a guarantee on any high-end car these days, not least a bespoke Bimmer.
It's some fancy leather, all right.
Heck, the 7 Series is fancy on its own, before BMW Individual has its way with it.
For some reason, you also receive a Montblanc pen with your purchase.
This specific Montblanc fountain pen has been designed to match the car.
But it's probably not wise to use a fountain pen in a car with a white leather interior.
The cars will be available by the end of this year. And if you have to ask the price, you probably can't afford one.