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Transportation design firm Motive Industries released computer-generated images of what a pickup made of composite material could look like.
The Bison is a midsize truck concept with the the cargo capacity of a full-size Ford F-series, according to Motive.
Constructed of carbon fiber composite, the Bison offers a 50-percent weight savings over a steel truck without sacrificing strength.
The same chassis could be used with conventional gas or diesel engines, and it can also accommodate a hybrid, electric, or fuel cell power train, according to Motive.
The flexible platform and body design would make it an attractive option for automotive manufacturers looking for a truck to produce and sell globally.
The Bison offers a 75-inch-by-52-inch truck bed that's 21.5 inches tall.
Its 19-inch wheels are pushed to the front quarter of the vehicle to create a long wheelbase.