VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

Volkswagen gives a general shout out to Web celebs while Jimmy Cliff sings in this commercial reminiscent of the classic "I'd like to buy the world a Coke" commercial. It looks like an attempt to go viral, and does not bother to show any actual cars.
Caption by / Photo by Volkswagen
Volkswagen's commercial for its new Beetle uses the always-popular-among-frat-boys device of a white guy talking with a Jamaican accent, which seems like a riff on Jimmy Cliff in the Sunny Side commercial.
Caption by / Photo by Volkswagen
Volkswagen's Jetta commercial demonstrates how easy it is to lock the car's doors while holding a handsome bulldog, but leaves us wondering why the dog needs to go to the vet.
Caption by / Photo by Volkswagen
Hyundai's ad for the Sonata is simple, to the point, and mildy humorous in its justification for the extra power provided by the turbocharged trim level.
Caption by / Photo by Hyundai
However, the automaker's frenetic and slightly annoying second ad promoting the high-powered Genesis 5.0 R-Spec seems to miss the mark.
Caption by / Photo by Hyundai
Shifting gears to promote the new Hyundai Santa Fe, Hyundai sells us on the idea that parents can be cool in a charming ad called "Don't Tell."

Caption by / Photo by Hyundai
When a young boy loses his football to a bully, he and his mom's Hyundai Santa Fe round up a crew to get it back. "Team" is one of the best and funniest ads in this bunch.

Caption by / Photo by Hyundai
A flustered father attempts to explain where babies come from in this odd ad for Kia's UVO voice-command system.

Caption by / Photo by Kia
Kia's Forte commercial departs significantly from its "Space Babies" ad, but each reflects the expected demographic for the car in question. For the Forte, Kia has Alyssa Campanella appearing as a replicant, apparently a combat model.

Caption by / Photo by Wayne Cunningham/CNET
We're not sure of what to make of this ad for the new Mercedes-Benz CLA. On the one hand: it's a bit tacky. On the other hand: Kate Upton.

Caption by / Photo by Mercedes-Benz
Mercedes-Benz's next ad is a massive improvement. In this over-the-top commercial, a young man debates signing over his soul for the new CLA and the unbelievable lifestyle that comes with it.

Caption by / Photo by Mercedes-Benz
Over the background music of Skee-Lo, a purple-clad genie grants wishes as she walks down the street, eventually getting into a Rav4 with the Easter Bunny. This short sets up the next one in the series.
Caption by / Photo by Toyota
Again our purple-clad genie shows up, granting a Rav4-owning family's wishes. Well, all except for dear old Dad.
Caption by / Photo by Toyota
In one of Audi's "Bravery" series of ads, boy drives Audi to prom alone, boy steals girl, boy gets punched in the face, boy and girl drive away.
Caption by / Photo by Audi
Fiat exploits the discomfort of a family when confronted with the Italian in-laws, in this clever commercial for the 500L.
Caption by / Photo by Fiat
Another 500L commercial, this one shows some beautiful, apparently Italian, country roads, and manages a comic twist ending. The 1950s style gives it appropriate flair.
Caption by / Photo by Fiat
Using the same 1950s style as the previous, this one demonstrates the roomy nature of the 500L by having two bridesmaids dress in the backseat.
Caption by / Photo by Fiat
This commercial, featuring a bikini-stealing scorpion, plays off the theme set by last year's Fiat Super Bowl commercial, in which the Abarth was equated to a sexy Italian woman.
Caption by / Photo by Fiat
The finale in Fiat's amusing series of commercials shows the 500e electric vehicle, a surprising car for the company to be touting during the Super Bowl, in a performance test gone awry.
Caption by / Photo by Fiat
Subaru has released a series of teasers leading up to its Super Bowl ad campaign. The ads will revolve around a Subaru dealership that sells cars to dogs.

Caption by / Photo by Subaru
Is Subaru calling its drivers dogs? Is it bragging about brand loyalty? Is talk about financing going to get anyone excited about buying a Forester?

Caption by / Photo by Subaru
Dogs aren't your thing? Apparently, Subaru also sells to cats. This ad campaign makes no sense to me. How does the cat reach the pedals?!?

Caption by / Photo by Subaru
Subaru's teasers use a sort of mockumentary style that is supposed to be humorous, but is ultimately rather tedious and boring. Hopefully, the full ads will be more interesting on Sunday.

Caption by / Photo by Subaru