By the end of May, the BMW 4 Series and the Lexus RC will have fresh competition from the 2017 Mercedes-Benz C-Class Coupe.
When it arrives in dealers in May, the C300 will be available with rear-wheel drive or 4Matic all-wheel drive.
Compared with the previous generation C-Class, the new model is 3.7 inches longer and 1.6 inches wider to help provide a more spacious cabin.
Standard features on the C-Class coupe include LED headlights, Pre-Safe Keyless Start and a panorama sunroof.
At launch, the C-Class Coupe will only be available as the C300 with the 2.0-liter turbocharged four-cylinder engine producing 241 horsepower and 273 pound-feet of torque.
An optional Airmatic suspension system is available that's capable of delivering a cushy ride in comfort mode, and then tightening up in Sport and Sport+ modes for better handling dynamics.
Adaptive brake assist is available as an option that audibly warns the driver at speeds above 4 mph of potential collisions. It's also capable of autonomous braking at speeds of up to 124 mph to help reduce the severity of a collision or possibly help to avoid one entirely.
Distronic Plus with Steering Assist offers adaptive cruise control capabilities with a speed range from 0 to 124 mph. Steering Assist also works between 0 and 124 mph to help keep the car in its lane.
Mercedes says the C300 Coupe can hit 60 mph in 5.9 seconds.
Unfortunately, the C300 Coupe's infotainment system is not Apple CarPlay- and Android Auto-compatible. A Mercedes spokesman said that those features are on the wish list, but couldn't give any further details on when or if they will arrive for the C-Class family.