Hyundai's Ioniq Hybrid looks decidedly more conventional than Toyota's new Prius.

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Hyundai has not yet released pricing for the Ioniq family, but looking slightly below where Toyota prices its Prius equivalents is probably a good place to start.

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The Ioniq's teardrop five-door shape is a boon for aerodynamics.

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The Hybrid will be one of three Ioniq family models by the end of 2018, with the others offering plug-in hybrid and pure electric powertrains.

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The Ioniq's interior boasts seating for five regardless of powertrain. Toyota's Prius Prime plug-in hybrid only seats four due to its battery-pack placement.

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Hyundai says the Ioniq's dual-clutch gearbox affords sportier performance than its continuously variable transmission competition. We'll just see about that.

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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The Ioniq's teardrop five-door shape is a boon for aerodynamics.

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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2017 IONIQ HEV

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Ioniq Land Speed Record Car

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Ioniq Land Speed Record Car

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Ioniq Land Speed Record Car

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Ioniq Land Speed Record Car

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Ioniq Land Speed Record Car

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Ioniq Land Speed Record Car

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