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Hyundai's compact Ioniq will do battle on three fronts when it completes its staged rollout.

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The hatchback will simultaneously take on the likes of the Toyota Prius, Nissan Leaf and Chevrolet Volt.

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That's because the Ioniq will be offered in hybrid, plug-in hybrid and fully electric flavors.

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Hyundai claims that this marks the first time that a single model has been offered with three alternative fuel options.

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The model launch will start with the 1.6-liter gasoline hybrid model. Its gasoline and electric motors make 104 horsepower and 43 horsepower (32 kW), respectively.

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The next stage in the rollout will be a plug-in hybrid model that ups battery capacity and delivers improved electric-only driving range compared to the conventional hybrid.

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The hybrid and plug-in both feature the same gasoline engine, but differ on the electrified side of the equation.

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And both hybrid models will utilize a six-speed dual clutch automatic transmission to send power to the front wheels.

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Expect the Ioniq to boast a healthy offering of driver aid technologies, including autonomous emergency braking, lane-keep assist, blind-spot monitoring and adaptive cruise control.

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The plug-in model boasts a more powerful 60 horsepower (45 kW) electric motor and a larger 8.9 kWh lithium ion battery pack (up from 1.6 kWh in the convention hybrid).

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Hyundai is targeting 31 miles of electrified range from the plug-in.

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The aerodynamic profile affords all of the Ioniq models a low 0.24 coefficient of drag. Less air resistance means more efficient motoring.

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A high tail end is certainly evocative of other slippery eco cars like Toyota's Prius and the Chevrolet Volt.

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A rear camera is integrated into the pull for the liftback.

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The fully electric Ioniq ditches the internal combustion engine in favor of a 118-horsepower (88 kW) electric motor.

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With less need for cooling, the Ioniq electric also features a unique closed grille.

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A single-speed gearbox sends power to the front wheels.

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And the lithium ion battery pack is upgraded to a large 28 kWh unit that promises 155 miles of electric range.

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Need to juice up quickly? A 100 kW fast charger allows the battery to be filled to 80 percent capacity in under half an hour.

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In the dashboard is a 7-inch version of Hyundai's Blue Link infotainment system. Expect Apple CarPlay and Android Auto functionality to be offered at launch.

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Users of compatible phones will also be able to take advantage of wireless inductive charging in the lower dashboard.

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A flat bottom steering wheel seems to evokes a sporty look.

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The Ioniq is underpinned by the same electrified vehicle platform that we've seen on the upcoming Kia Niro dedicated hybrid model.

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In addition to the unique grille and badging, the Ioniq electric boasts copper color accents on its chin spoiler and body kit.

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Hybrid and plug-in hybrid models feature blue accents instead.

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"Ioniq is an important step forward for our brand in Europe. We are bringing a unique new approach to e-mobility, without compromising on design, driving pleasure and new connectivity features. And we're making it accessible to more customers by further extending our product line-up," said Jochen Sengpiehl, vice president of marketing at Hyundai Motor Europe.

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