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Korean luxury Genesis brand launches with the G90 in Detroit (pictures)

Don't call it a Hyundai; the 420-horsepower, 2017 G90 is the first model in Hyundai's new Genesis luxury brand.

Antuan Goodwin
Antuan Goodwin gained his automotive knowledge the old fashioned way, by turning wrenches in a driveway and picking up speeding tickets. From drivetrain tech and electrification to car audio installs and cabin tech, if it's on wheels, Antuan is knowledgeable.
Antuan Goodwin
2017 Genesis G90 sedan
1 of 30 Antuan Goodwin/CNET

The 2017 G90 sedan is the first model in Hyundai's new Genesis luxury brand.

2017 Genesis G90 sedan
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The G90 is the successor to the Hyundai Equus large sedan.

2017 Genesis G90 sedan
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Two engines are available under the G90's hood a V8 and a twin-turbocharged V6.

2017 Genesis G90 sedan
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V-8 models can be had with optional full LED headlamps.

2017 Genesis G90 sedan
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All G90 models features an eight-speed automatic transmission, putting power to either the rear wheels.

2017 Genesis G90 sedan
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An optional H-TRAC all-wheel drive system can send up to 40 percent of torque on-demand to the front wheels.

2017 Genesis G90 sedan
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A 5.0-liter Tau V-8 engine is the larger of the two power plants, making 420 horsepower.

2017 Genesis G90 sedan
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The interior is well appointed with an emphasis placed on keeping the cabin quiet at speed.

2017 Genesis G90 sedan
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The automaker's infotainment can be controlled via a control knob on the wood-trimmed center console.

2017 Genesis G90 sedan
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We weren't able to activate the massive 12.3-inch color display to check out the infotainment.

2017 Genesis G90 sedan
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Near the shifter, we spy a button to toggle between various drive modes. The climate control buttons look very Mercedes-Benz to my eye.

2017 Genesis G90 sedan
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We suspect that, despite a new marquee, the Genesis infotainment will be based on the current generation Hyundai BlueLink system.

2017 Genesis G90 sedan
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A Lexicon premium audio system showcases metallic grilles.

2017 Genesis G90 sedan
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A 360-degree around-view camera system aids the driver in positioning the large sedan while parking.

2017 Genesis G90 sedan
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Also available on the G90 is the Genesis Smart Sense Suite of driver aid features.

2017 Genesis G90 sedan
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Standout ADAS features include autonomous emergency braking with pedestrian detection and adaptive cruise control with stop and go traffic management.

2017 Genesis G90 sedan
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The rear seats are 12-way adjustable. Rear-seat entertainment is optional.

2017 Genesis G90 sedan
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Rear passengers have dedicated control of their entertainment via physical controls. I hate to keep playing the "looks-like" game, but this setup reminds me a lot of Mercedes-Benz's Comand controller.

2017 Genesis G90 sedan
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The driver's seat is 22-way adjustable and offers both heating and ventilation.

2017 Genesis G90 sedan
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Genesis expects the G90 to compete with heavyweights the likes of the BMW 7er, Mercedes-Benz's S-Class and the Lexus LS.

2017 Genesis G90 sedan
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In addition to the US, the G90 and the Genesis brand will roll out in China, Russia and select Middle East markets.

2017 Genesis G90 sedan
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Pricing has not been confirmed, but we expect to lean more when the G90 hits the road later this year.

2017 Genesis G90 sedan
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Genesis will fill its ranks with five additional models over the next five years.

2017 Genesis G90 sedan
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Hyundai also brought along the the Vision G concept, which debuted last year and served as the inspiration for the Genesis G90.

2017 Genesis G90 sedan
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The large sedan features a pillarless design for its side window and a curvaceous profile.

2017 Genesis G90 sedan
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Around back, the oval-shaped taillights are a departure from previous designs by the automaker.

2017 Genesis G90 sedan
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We can see hint of the G90's wide dashboard here in the concept.

2017 Genesis G90 sedan
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The fixed rear console may be something that we see in a future Genesis model.

2017 Genesis G90 sedan
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We may also yet see this fender vent appear on a more sporty Genesis model. The LED illumination, on the other hand, is purely conceptual.

2017 Genesis G90
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The smaller mill is a 3.3-liter twin-turbocharged V6 with a stated output of 365 horses.

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