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Korean luxury Genesis brand launches with the G90 in Detroit (pictures)

Don't call it a Hyundai; the 420-horsepower, 2017 G90 is the first model in Hyundai's new Genesis luxury brand.

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Antuan Goodwin
2017 Genesis G90 sedan
1 of 30 Antuan Goodwin/CNET

The 2017 G90 sedan is the first model in Hyundai's new Genesis luxury brand.

2017 Genesis G90 sedan
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The G90 is the successor to the Hyundai Equus large sedan.

2017 Genesis G90 sedan
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Two engines are available under the G90's hood a V8 and a twin-turbocharged V6.

2017 Genesis G90 sedan
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V-8 models can be had with optional full LED headlamps.

2017 Genesis G90 sedan
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All G90 models features an eight-speed automatic transmission, putting power to either the rear wheels.

2017 Genesis G90 sedan
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An optional H-TRAC all-wheel drive system can send up to 40 percent of torque on-demand to the front wheels.

2017 Genesis G90 sedan
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A 5.0-liter Tau V-8 engine is the larger of the two power plants, making 420 horsepower.

2017 Genesis G90 sedan
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The interior is well appointed with an emphasis placed on keeping the cabin quiet at speed.

2017 Genesis G90 sedan
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The automaker's infotainment can be controlled via a control knob on the wood-trimmed center console.

2017 Genesis G90 sedan
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We weren't able to activate the massive 12.3-inch color display to check out the infotainment.

2017 Genesis G90 sedan
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Near the shifter, we spy a button to toggle between various drive modes. The climate control buttons look very Mercedes-Benz to my eye.

2017 Genesis G90 sedan
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We suspect that, despite a new marquee, the Genesis infotainment will be based on the current generation Hyundai BlueLink system.

2017 Genesis G90 sedan
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A Lexicon premium audio system showcases metallic grilles.

2017 Genesis G90 sedan
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A 360-degree around-view camera system aids the driver in positioning the large sedan while parking.

2017 Genesis G90 sedan
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Also available on the G90 is the Genesis Smart Sense Suite of driver aid features.

2017 Genesis G90 sedan
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Standout ADAS features include autonomous emergency braking with pedestrian detection and adaptive cruise control with stop and go traffic management.

2017 Genesis G90 sedan
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The rear seats are 12-way adjustable. Rear-seat entertainment is optional.

2017 Genesis G90 sedan
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Rear passengers have dedicated control of their entertainment via physical controls. I hate to keep playing the "looks-like" game, but this setup reminds me a lot of Mercedes-Benz's Comand controller.

2017 Genesis G90 sedan
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The driver's seat is 22-way adjustable and offers both heating and ventilation.

2017 Genesis G90 sedan
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Genesis expects the G90 to compete with heavyweights the likes of the BMW 7er, Mercedes-Benz's S-Class and the Lexus LS.

2017 Genesis G90 sedan
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In addition to the US, the G90 and the Genesis brand will roll out in China, Russia and select Middle East markets.

2017 Genesis G90 sedan
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Pricing has not been confirmed, but we expect to lean more when the G90 hits the road later this year.

2017 Genesis G90 sedan
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Genesis will fill its ranks with five additional models over the next five years.

2017 Genesis G90 sedan
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Hyundai also brought along the the Vision G concept, which debuted last year and served as the inspiration for the Genesis G90.

2017 Genesis G90 sedan
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The large sedan features a pillarless design for its side window and a curvaceous profile.

2017 Genesis G90 sedan
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Around back, the oval-shaped taillights are a departure from previous designs by the automaker.

2017 Genesis G90 sedan
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We can see hint of the G90's wide dashboard here in the concept.

2017 Genesis G90 sedan
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The fixed rear console may be something that we see in a future Genesis model.

2017 Genesis G90 sedan
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We may also yet see this fender vent appear on a more sporty Genesis model. The LED illumination, on the other hand, is purely conceptual.

2017 Genesis G90
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The smaller mill is a 3.3-liter twin-turbocharged V6 with a stated output of 365 horses.

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