Hyundai's luxury sedan will take many by surprise, as the company has a strong focus on the economy market. But the Equus, with its bargain-basement price, will appeal to budget-conscious buyers who still want a car that looks like a million bucks.
Hyundai sets its sights high with the Equus luxury sedan. Although potential buyers would not expect a car of this caliber from Hyundai, the company sets its price so low that people will likely give it a chance next to other luxury sedans, such as the Lexus LS 460 and Mercedes-Benz S-class.
Hyundai forgoes its fluidic sculpture styling on the Equus, opting for a more conservative design. The grille's chrome surround gives it a stately bearing, and pronounced rear fenders give the Equus a unique look. LED parking lights are pretty much a must-have these days.
To power the big sedan, Hyundai takes a simple approach with this 4.6-liter V-8. Power and fuel economy are about what can be expected from a big displacement variable valve-timed engine. Lacking are modern technologies such as direct injection or forced induction.