Having a dirty car and no time to clean it is not necessarily the worst problem to have. But as the business world knows, even niche problems have solutions that can be monetized. Enter Wype, a California-based company that offers efficient, on-demand car washes in certain markets. What a time to be alive.
This might seem like the beginning of another #PinkBeetle story, where I proceed to crap all over the concept, but the more I look at it, the more I like it. Wype's service uses natural products that require no additional water, saving some 38 gallons as opposed to a normal hose-based driveway wash, which is a great thing in California, Wype's current home base.
Furthermore, its detailers go through background checks (take note, ridesharing industry) and come with $1,000,000 in liability coverage. Prices range from $22 for a quickie (15 minute) exterior job to $65 for exterior and interior, including vacuuming and a hand wax. There are also add-ons available, like leather cleaning, and $1 from each wash goes to Charity:Water, a water-donation nonprofit.
Wype is a small company, and as such, it's limited to only three markets in California for now -- Irvine, Costa Mesa and Newport Beach. Wype's app is also only available for iOS devices right now. So, while there are plenty of limitations, I think that Wype could be on to something here.
Hell, I could use their services, as I often have to squeeze my schedule to get press cars washed before photographing or returning them. Sadly, I doubt their next market will be all the way over here in Detroit.
Hat tip to our friends at Autoblog for this one!