A couple of weeks ago Lexus launched anto promote its new Lexus hybrid, the CT 200h. On June 1, Scion kicks off an online game called Unlock the tC Road Trip, with a grand prize of a 2011 Scion tC. Toyota seems to have discovered the Internet.
Scion describes its game as a road trip from New York, through Miami, and ending up in Los Angeles. The game, and contest, runs for eight weeks, with a new section of the road trip opening up each week. According to the press release, there are "exciting side trips" and the ability to customize your virtual car along the way.
Scion promises daily prizes along with the grand prize, with more than 140 prizes in all. If just a few of those are Scion's music mix CDs, we consider it well worth the effort, as we've picked up some excellent music CDs from Scion at auto shows.
The new Scion tC was shown at the recent New York auto show. It has stronger lines than the previous model, and a more powerful engine. As with all Scions, iPod integration is standard.