Flower Power is going to have to wait a little longer: Volkswagen's long-awaitedhas been delayed until 2023. The retro-styled, battery-powered van was at the and .
That news comes courtesy of Automotive News Europe, whose publisher, Jason Stein, interviewed VW of America CEO Scott Keogh at a virtual According to the new report, the ID Buzz's yearlong holdup is being blamed on production prioritization issues at VW's Hanover, Germany, commercial-vehicle plant. That same factory is also earmarked to produce a smaller alongside the Buzz for the European market, and the German automaker apparently plans to prioritize initial deliveries of these vans for customers on its home continent instead of shoppers in US and Canada.panel this week.
With its friendly, nostalgic looks that recall, which remain a part of '60s and '70s pop-culture iconography to this day, the ID Buzz promises to be a unique product that should draw a lot of traffic into the company's showrooms. Part of VW's big-budget bet on EVs following the company's , the ID Buzz is being proceeded in European showrooms by a more conventional , as well as the , a compact SUV that will be VW's first ground-up electric vehicle offered in North America. The latter two models are already in production at a different German factory, in Zwickhau, but all three ID models are based on the company's .
Volkswagen has regularly dangled nostalgia-soaked van revival concepts in front of anxious consumers for decades. It started back in 2001 with the company's Microbus concept, followed by the show car and the . VW even recently partnered with a European aftermarket company, , to produce a series of reengineered classic VW Buses that run on electric power.
Suffice it to say, there's a lot of interest in the ID Buzz, and delaying this iconoclastic vehicle for another year is likely to sting VW of America's dealer network, which was hit with a 10% downturn in business in 2020 thanks in part to the.
VW did not immediately return Roadshow's request for comment on this story.