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Volvo's S90 will be the first car in the US with standard semi-autonomous tech

If you want people to use and get used to your technology, it helps to not charge thousands of dollars for it.

Now playing: Watch this: New 2017 S90 revealed at Detroit auto show isn't forgettable...

The quickest way to get rid of somebody's apprehensions about something new is to have them experience it. Many still question the efficacy of modern-day, semi-autonomous driving technology.

Sadly, you won't get this awesome, Terminator-like overlay every time you activate Pilot Assist.


Volvo realizes this, so the automaker is taking a far more egalitarian approach with its Pilot Assist system in the US.

Thus, Pilot Assist will be standard equipment on all Volvo S90 sedans. It's also going to be an improved version of the Pilot Assist seen on the new XC90 crossover -- whereas Pilot Assist I can stop and steer with clear lane markings up to 30 miles per hour, Pilot Assist II can handle those tasks all the way up to 80 mph.

"Making semi-autonomous features standard in the S90 symbolizes Volvo's commitment to autonomous driving and our Vision 2020," said Lex Kerssemakers, CEO of Volvo Car USA.

Vision 2020 is Volvo's plan to make sure that nobody is killed or seriously injured in a new Volvo by 2020.

We'll see the car in person for the first time at the North American International Auto Show (NAIAS) in Detroit next week. The car actually goes on sale later this year.