The quickest way to get rid of somebody's apprehensions about something new is to have them experience it. Many still question the efficacy of modern-day, semi-autonomous driving technology.
Volvo realizes this, so the automaker is taking a far more egalitarian approach with its Pilot Assist system in the US.
Thus, Pilot Assist will be standard equipment on all Volvo S90 sedans. It's also going to be an improved version of the Pilot Assist seen on the new XC90 crossover -- whereas Pilot Assist I can stop and steer with clear lane markings up to 30 miles per hour, Pilot Assist II can handle those tasks all the way up to 80 mph.
"Making semi-autonomous features standard in the S90 symbolizes Volvo's commitment to autonomous driving and our Vision 2020," said Lex Kerssemakers, CEO of Volvo Car USA.
Vision 2020 is Volvo's plan to make sure that nobody is killed or seriously injured in a new Volvo by 2020.
We'll see the car in person for the first time at the North American International Auto Show (NAIAS) in Detroit next week. The car actually goes on sale later this year.
Detroit Auto Show 2017
reading•Volvo's S90 will be the first car in the US with standard semi-autonomous tech
Jan 18•Step inside Volkswagen's ID Buzz concept in 360 degrees
Jan 18•V2X Breakdown: What is my future connected car talking to, and why?
Jan 17•Everything from LS to LC with Lexus General Manager Jeff Bracken
Jan 17•2018 Ford Mustang brings more power, better handling, angry face