Yesterday Dick Johnson Racing launched its 2012 V8 Supercars season by bolting together in front of the public's eyes, while preaching the virtues of internet safety.
Why this slightly odd juxtaposition? Well today is Safer Internet Day and, as you can see in the video above, Norton is now the team's primary sponsor.
According to Matthew Drake, senior director consumer sales for Symantec, Norton's association with motorsports began a few years ago when it needed to highlight the newfound speed of its security and anti-virus software. What started as a sponsorship of racing driver Craig Lowndes progressed naturally to sponsoring his Triple Eight Racing team and, now, being principle sponsor of Dick Johnson Racing.
Although Safer Internet Day is an EU initiative, Symantec is working with the Australian Communications and Media Authority (ACMA) to spread the message that internet safety isn't just about PC security software, but also measures like choosing secure passwords, and educating children about precautions to take and dangers to be aware of.