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Your Uber may soon feature video ads atop the car

The company has partnered with Adomni to start running digital ads via signage on top of Uber ride hailing vehicles.

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Uber rider

Beep beep, more ads coming your way.

Uber

Uber vehicles may soon look a lot more like a traditional taxi as the company will partner with Adomni for digital advertisements placed atop vehicles part of the ride-hailing service.

AdWeek first reported the news on Monday, and it closely follows news Lyft had purchased a startup by the name of Halo Cars for its own digital ad endeavors. 

Uber didn't immediately respond to a request for comment, but according to the report, the company and its new partner will begin to roll out advertisements the second quarter of this year. Drivers will receive $300 to install the ad display and to start, earn $100 each week they operate with the ads running for at least 20 hours. After April 1, pay will switch to an hourly system for drivers running the ads.

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The new addition to Uber cars will start with 1,000 cars next month in three cities: Atlanta, Dallas and Phoenix. For companies itching to put ads on an Uber vehicle, they'll work with a new Uber Out of House unit within the company, powered by the Adomni partnership.

The ads fixed on top of the ride-sharing vehicles could be a massive revenue stream, and a much needed one. The company still hasn't turned a profit, though in its fourth quarter earnings, the ride-hailing giant said it could turn a profit as soon as the end of this year.