TRAVERSE CITY, Mich.--Toyota Motor Corp. is putting plans for a new sports car on the fast track, two Toyota executives said last week.
At the Management Briefing Seminars here, Toyota President Akio Toyoda said he was "very excited" about the "affordable sports car." Jim Lentz, COO of Toyota Motor Sales U.S.A., later said the car will arrive in the United States in several years as either a Scion or a Toyota.
Fuji Heavy Industries Ltd., which makes Subaru vehicles, is helping develop the sports car. Toyota owns a minority stake in Fuji Heavy.
The vehicle could take some sales from the Scion tC, Lentz said. Toyota will target Generation Y buyers with the car.
Lentz declined to indicate the car's price or volume but said, "'High-volume' and 'sports-car' are often difficult to use in the same sentence."
Lentz said the car will fill a hole in Toyota's U.S. product offerings and contribute to a company thrust to bring to market more cars that are fun to drive.