Toyota this week announced its new campaign "Ideas for Good," along with a Web site that encourages anyone to post a video of an idea that uses Toyota technology in a new way.
Consumers are challenged to find new, nonautomotive ways to repurpose five distinct Toyota technologies: T.H.U.M.S. (Total HUman Model for Safety) is an advanced injury-simulation, Solar Powered Ventilation System uses the sun's rays to keep an electric fan running while the car is parked, Hybrid Synergy Drive converts braking energy into electricity, Advanced Parking Guidance System helps drivers park hands-free and allows drivers to control music, and Touch Tracer Display allows drivers to control the cabin temperature and other features from the steering wheel.
"We're sharing a side of Toyota that many are not aware of and engaging the public in a way we've never done before," said Bill Fay, group vice president of marketing for TMS. "We're shining a light on some of our revolutionary technologies, which have been used to improve people's quality of life, in order to encourage the public to help us identify the next big 'Idea for Good.'"
Toyota has released a commercial that features a real-world application of T.H.U.M.S. technology; two other commercials showing how Toyota's Hybrid Synergy Drive and Solar Powered Ventilation System technologies could be repurposed will be released at a later date.
"As a leader in quality, Toyota is focused on innovating better cars for a better quality of life," Fay said. "The campaign inspires new thinking about what Toyota has already been doing for many years. Ultimately, with consumers' help, we hope to inspire new ways that our innovation can benefit society."