Toyota launches Hui car-sharing service in Hawaii

The program will launch with 25 car-sharing stations and 50 vehicles around Honolulu.

Jake Holmes Reviews Editor
While studying traditional news journalism in college, Jake realized he was smitten by all things automotive and wound up with an internship at Car and Driver. That led to a career writing news, review and feature stories about all things automotive at Automobile Magazine, most recently at Motor1. When he's not driving, fixing or talking about cars, he's most often found on a bicycle.
Jake Holmes
2 min read
Toyota Hui car-sharing service

The Camry XSE and Lexus RX will both be available from Hui.


Toyota is launching a car-sharing service called Hui on the island of Oahu in Hawaii. The service, which is described as a complement to mobility offerings like bike rentals, public transportation and ride-sharing apps, lets people reserve and unlock a Toyota or vehicle via a smartphone app.

Hui essentially resembles existing car-share systems like the well-known Zipcar or ' Maven. Cars are parked at specific reserved parking spaces, and members then use the Hui smartphone app to locate and reserve a car ahead of time. Using a technology that Toyota calls Smart Key Box, the smartphone then works as a key to unlock and start their rented vehicle all through the smartphone app.

Hui will offer two pricing plans. The first to launch is Elite, which will have an as-yet undisclosed monthly membership cost, though that fee will be waived for the first three months of the program. Renters will then pay depending on the vehicle they choose. A Toyota Prius or Prius Prime will set you back $9.95 per hour or $79.60 per day, a Camry XSE will be $13.95 per hour or $111.60 per day, and a Lexus RX, RX F Sport or RX L will cost $19.95 per hour or $159.60. Hui also plans to offer a Freedom pay-as-you-go membership plan, which won't have a monthly fee but will instead charge higher hourly and daily rental rates.

Toyota Hui car-sharing service

The Hui smartphone app will serve as your "key" to lock, unlock and drive the car.


Of course, those fees include insurance, 24/7 roadside assistance, all taxes and maintenance for the vehicles. The Hui cars all come with a universal gas payment card, too, so that renters can fill the vehicles up before returning them.

At launch, Hui will feature more than 25 parking locations with about 50 cars around Honolulu. The company promises that the service will be "more convenient" than traditional car-rental companies because gas is included and the app will make for smoother, easier transactions.

"Everything can be done through the Hui app. From booking to drop off, our members never have to talk to anyone," Hui director Peter Fukunaga said in a statement.

The Hui program is a joint venture between Toyota Connected North America and Servco Pacific, Toyota's new-car distributor in Hawaii. You can find more information on the service, which offers its smartphone app for both Apple iOS and Android devices, at DriveHui.com.

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