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Toyota brings an "art car" to Maker Faire

Toyota brings an "art car" to Maker Faire


Toyota is hoping to tap into the creative juices that will be flowing at this year's Maker Faire by sponsoring an "interactive art car build." The auto maker is providing a Toyota Matrix to attendees at the Austin, Texas, event, who are invited to transform the car into a "music-themed piece of art celebrating musical heroes." As well as being a thinly veiled marketing stunt, the art car will give music fans a chance to deck out the Matrix with their music memorabilia. Some of Toyota's suggestions for car decorations include wigs, 8-track tapes, and concert tickets, but it suggests that the best ideas will come from the back of people's closets.

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