Top car tech from CES and the Detroit auto show: CNET On Cars Episode 10
A new day dawns for apps in your dash, and we find the most high-tech car at the Detroit auto show -- it's not what you think.
Brian CooleyEditor at Large
Brian Cooley is CNET's Editor at large and has been with the brand since 1995. He currently focuses on electrification of vehicles but also follows the big trends in smart home, digital healthcare, 5G, the future of food, and augmented & virtual realities. Cooley is a sought after presenter by brands and their agencies when they want to understand how consumers react to new technologies. He has been a regular featured speaker at CES, Cannes Lions, Advertising Week and the Publicis HealthFront. He was born and raised in Silicon Valley when Apple's campus was mostly apricots.
ExpertiseAutomotive technology, smart home, digital health.Credentials
We open the year with a double header from what I think are the two biggest car events in the U.S. each year: The Consumer Electronics Show and the North American International Auto Show in Detroit. The latter makes total sense in a show like this, but CES has also moved up the ranks as a major moment for car tech. I mean, Ford and GM climbed all over each other in a battle to be the first major automakers to open their vehicles to developers. That's what you call a major shift.
As for Detroit, I'll be honest: The flu grounded me in Las Vegas after CES, so Wayne and Antuan ran with the ball in the Motor City and brought us back some great stories: Ford Atlas (thinly-veiled taste of the next F-150), Corvette C7 Stingray, hot as a pistol Caddy ELR and the remarkable VW CrossBlue concept are among the ones I found most notable.
As I write this we have just finished shooting the Cadillac ATS which I am prepared to call their most relevant car ever, and a huge sigh of relief since Caddy has snickerable track record of doing small cars in the past. More on the refreshing ATS in the next episode on February 4, 2013.