Brian Cooley is CNET's Editor at large and has been with the brand since 1995. He currently focuses on electrification of vehicles but also follows the big trends in smart home, digital healthcare, 5G, the future of food, and augmented & virtual realities. Cooley is a sought after presenter by brands and their agencies when they want to understand how consumers react to new technologies. He has been a regular featured speaker at CES, Cannes Lions, Advertising Week and The PHM HealthFront™. He was born and raised in Silicon Valley when Apple's campus was mostly apricots.
ExpertiseAutomotive technology, smart home, digital health.Credentials
Watch this: Top 5 ways to spend your time in a self-driving car
5. Grooming: 26 percent Apparently self-driving cars will inspire us toward a sartorial renaissance. Didn't see that one coming. Just please don't make me watch you floss in the car next to me.
4. Host meetings: 33 percent Think crappy, VoIP-based conference calls from people on cell phones in their noisy cars who have never heard of a mute button are intolerable now? Wait till everyone is calling in that way.
3. Work: 56 percent If your commute can become a productive hour of work time instead, that should mean you have to spend an less hour each day at the office. But will you? Or is the autonomous car just the next step toward a 16-hour work day?
2.Socialize: 57 percent The opposite of the 56 percent above, these folks just want to chill. Maybe that's because carmakers always show us an autonomous vision full of leisure, seldom depicting someone hunched over a spreadsheet on a MacBook in traffic.
1. Entertainment: 58 percent Finally, some respondents told the truth. We're already watching videos and flicking through Instagram while driving. Autonomous cars will just move that out of the "dangerous and dumb" column.
Notice anything missing? Nobody said "if this AV's rockin', don't come knockin'," although the No. 6 response was "exercise" -- but maybe that's a euphemism.