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This DeLorean taxi concept will likely never hit 88 mph

To promote fashion brand Nooka, designer Mike Lubrano envisions a New York taxi based on the iconic DeLorean DMC-12 time machine.

Antuan Goodwin headshot
Antuan Goodwin
Nooka DeLorean concept
Mike Lubrano
Nooka DeLorean concept
Mike Lubrano

To generate interest around the New York-based fashion brand Nooka, best known for its unconventionally designed wristwatches, designer Mike Lubrano wants to make NYC taxi cabs out of DeLorean DMC-12s, specifically the DeLorean time machine made famous by the "Back to the Future" films.

Nooka DeLorean concept
Promoting your brand known for its unconventional watches with a time machine? I see what you did there, Nooka. Mike Lubrano

The normally bare stainless-steel finish of the DeLorean gets a coat of taxi-yellow paint and the concept, which only exists as a digital photo manipulation, receives NYC taxi livery and rooftop signage. The gull-winged DeLorean certainly looks cool, but with seating for only two passengers including the driver, the DMC-12 is definitely a less-than-ideal people mover. (For that, you'll have to check out the Nissan NV200 Taxi of Tomorrow.) Like the difficult-to-read Nooka watches that it is meant to promote, the DeLorean cab concept places emphasis on its form, rather than its function.

Time travel paradoxes caused by getting to your destination before you left won't be an issue, because I don't see anyone -- not even aggressive NYC cabbies -- hitting the time machine's required 88 mph on the crowded streets of New York.

(Source: Mike Lubrano via io9)