Car Industry

Suzuki and Toyota team up because everyone else already has

If everybody else is splitting R&D costs with competitors, why go it alone?

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Toyota has a serious case of FOMO.

John Gress/Corbis/Getty Images

The automotive industry is currently in the "key party" phase. These swingers are pairing up left and right, sometimes with (shocked gasp) multiple companies at once! The latest pair of keys to leave the bowl belong to Suzuki and Toyota.

Toyota and Suzuki are buddying up -- more specifically, "exploring ideas that are directed toward a business partnership." Per Toyota's press release, Suzuki wants to partner up because Toyota's already put a good deal of money toward R&D and future mobility efforts. Toyota, on the other hand, wants to partner up because, um, everybody else is already doing it. No, seriously -- that's the reason the company gave.

Like other pairings, Toyota and Suzuki will share efforts in the fields of safety, information technology and the environment, but they are still considered competitors. Additionally, the two can go Netflix-and-chill with other OEMs without it tarnishing the original partnership. And people say open relationships never work.

While it does sound like Toyota gets the short stick in this partnership, since Toyota has what Suzuki wants, and doesn't appear to need anything from Suzuki in return,, it's yet again proof positive that automakers are willing to put aside petty differences (like competition) in order to advance the future of mobility. The more standardization there is, especially as cars become more communicative with both infrastructure and one another, the better.