An Apple board member has revealed how Steve Jobs had dreamed of creating an iCar,.
Speaking at a Fast Company conference, the excellently named Mickey Drexler said, "Look at the car industry; it's a tragedy in America. Who's designing the cars?"
Drexler goes on to say, "Steve's dream before he died was to design an iCar."
A fascinating insight, but don't start saving your coins just yet. Drexler -- who is also CEO of fashion brand J. Crew -- says Jobs "never did design it". Nevertheless, he reckons the fantasy vehicle "would've probably been 50 per cent of the market".
Drexler also appears to confirm Apple's rumoured plot to, mentioning seemingly offhand, "The living room they're dealing with in the near future."
The video published by Fast Company also includes a wry aside from Drexler about taking over companies. The man who says he took over J. Crew when it was literally bankrupt says, "Never take over a company that's doing great.
"I love Tim Cook, but I wouldn't want his job."
Drexler makes a good point -- with visionary co-founder Jobs sadly no longer around, the pressure on Cook to keep Apple trendy and profitable is huge.
So what would an Apple-built car look like? Unibody aluminium presumably, with a touchscreen panel instead of a steering wheel. As long as sat-nav isn't controlled by Siri, I'm ready to invest.
What would you want to see from an Apple-inspired automobile? And are there any other objects you'd be keen to see get a Cupertino makeover? Stick your thoughts in the comments, or on our Facebook wall.