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Rolls-Royce begins phasing out the Phantom ahead of complete overhaul

The automaker is capping off the ultra-luxury car's seventh generation with 50 special-edition models.

Rolls-Royce

The Phantom Zenith collection will come loaded with so many bespoke trimmings, your head will spin. Your wallet might grow legs and try to escape your grasp, as well.

Rolls-Royce

All good things must come to an end. Rolls-Royce is slowly winding down the seventh generation of its vaunted Phantom. Some variants won't be returning for the car's eighth generation, but there's still plenty to get excited about, including a new run of special-edition cars.

Believe it or not, the current Phantom is already 13 years old. It spawned both coupe and convertible variants -- however, these two offerings won't return for the Phantom's eighth iteration. The final coupes and convertibles will be built in November, after which the BMW-owned company will release 50 special-edition models, called Phantom Zenith. After those 50 cars are gone, that's the end of the Phantom's seventh generation.

Of course, while it's a shame that the current Phantom must go away, it's being replaced with something even better -- an eighth-generation Phantom sporting all-new aluminum architecture. In fact, the aluminum that underpins the next Phantom will do the same for every future Rolls-Royce product starting in 2018.