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A Rolls-Royce Ghost looks surprisingly proper with a surfboard

Strange bedfellows converge to show off some excellent craftsmanship on the French Riviera.

No matter how cool or not the surfboard is, if you roll up to the beach in a Ghost with a roof rack, all eyes will be on you, even at the French Riviera.

When you think of a Rolls-Royce, you might imagine one rolling serenely down a country road, or perhaps stopped under a theater's marquee as its owners take in a performance. You probably didn't imagine one with a surfboard strapped on top.

Yet, Rolls-Royce just showed off a Ghost sedan with a surfboard on top, and I have to say, it looks good. Then again, it should. This specific surfboard is actually on loan from a Rolls-Royce customer. This creation from Woodpop is 9 feet, 2 inches long, and it's made of sustainably sourced wood. Its marquetry deck incorporates a wide variety of veneers, including American Walnut, Birch and Ripple Sycamore. There's 24-carat gold leaf in there, too. As one does.

It's mounted to a Ghost, and not the newer Phantom, because the surfboard's owner currently owns a Ghost. There's still a whole lot to like about the Ghost, though -- its serene ride comes by way of a 6.6-liter V12 putting out 563 horsepower and 575 pound-feet of torque. It might play second fiddle to the Phantom, but with a base price north of $300,000, it's still every bit as luxurious as you'd expect from a car with the Spirit of Ecstasy out front.

So what's the reason for the surfboard-toting Ghost? Why, to summer with, of course. Rolls-Royce is taking its entire lineup, including the forthcoming Cullinan SUV, to the Côte d'Azur (aka the French Riviera) to show off its stuff in a place where its buyers have likely congregated to enjoy the warm months. Included in this cadre of class is a highly customized Dawn, which will serve as a reminder that Rolls-Royce will gladly turn any of its cars into a truly bespoke creation -- so long as you can pony up the dough.

The Ghost and Phantom are both exceptional cars, but I imagine most eyes are currently glued to the Cullinan. In an attempt to rise to the top of the super-luxe SUV segment before it gets too busy, the Cullinan takes every inch of Rolls-Royce's sedan-based opulence and raises it up a few inches. There's even a set of folding leather seats in the cargo area that lets you tailgate like a king.