Ram's hinted it wants to play the midsize pickup game, and it could reach into the archives for a familiar name.
Users on the Dakota Forums first discovered over the weekend (Motor Trend picked it up on Monday) that Fiat Chrysler Automobiles, Ram's parent automaker, filed a trademark for "Dakota" on April 29. It could be that the name finds its way to a long-rumored pickup for Ram. We haven't seen a Dakota since 2011 when it was called the Dodge Dakota. Remember when Chrysler's pickups were badged Dodges? Things have changed.
Automakers routinely file renewals for trademarks they don't want to lose to competitors, and it's worth noting Mopar still sells accessories for the Dakota, so the name has technically remained active. This could be a simple renewal, or perhaps point to something bigger in the future. Ram declined to comment on the trademark filing.
Previous information points to a new Ram pickup coming by 2022 and it could share a lot with the Jeep will push it as an off-road machine, while Ram would certainly chase a separate customer with various bed and cab configurations. The Gladiator is only a crew-cab machine, after all. It'd likely make the Ram less expensive choice for those looking for a smaller pickup from FCA.. Ram's midsize pickup shouldn't hurt the Gladiator too much since
Should Ram jump into the segment, the truck wars will be alive and well. Chevrolet and GMC continue to sell the and , Ford reintroduced the last year and Nissan has a on the way. Toyota continues to push its as well. , after all. Just one thing, Ram, if you're listening and this truck is in the works: Find a way to drop the supercharged 6.2-liter Hellcat V8 in a midsize truck.