Subscription-style access to cars is slowly growing in popularity, and Porsche is the latest automaker to take advantage of the trend.
Porsche Passport has a pretty straightforward premise -- pay a set amount of money each month, and gain access to a library of Porsche vehicles that will be delivered right to your door for however long you want to drive it.
There are two tiers. The $2,000 per month "Launch" package lets you choose from eight different model variants, including the Cayenne. Spring for the $3,000 per month "Accelerate" package, and that expands to 22 variants, including the 4S, and Cayenne S E-Hybrid.and , S and
In order to join, you have to download the Porsche Passport app and pay a one-time $500 activation fee. After a background and credit check, you're in. The monthly premiums include tax, registration, insurance, maintenance and detailing. There's apparently no limit to the number of swaps you can have in a given month, and there's no mileage limitation, either.
Porsche Passport will start as a pilot program in the Atlanta area, since that's where Porsche Cars North America is headquartered. Vehicle deliveries will begin in November, and will likely expand based on the pilot program's success.
Porsche is not the first automaker to do something like this. Cadillac has its, which costs $1,500 per month and includes high-end, Platinum-trim vehicles. Volvo is experimenting with something similar with its , announced alongside the new SUV.