Photos: The many faces of Hyundai's Genesis

Hyundai's Genesis is the new kid on the block and Hyundai's new jack of all trades, with a sedan taking aim at luxury buyers and a coupe that's pulling the double duty of targeting the tuner market with a 2-liter turbo model and the upmarket enthusiast with it's V-6 model. With a marquee aimed at such a wide gamut of buyers, it's no wonder that when the Korean automaker put a few Genesis models into the hands of master tuners--DUB, RK Sport, and Rhys Millen Racing, among others--the results varied so wildly.

My personal favorite of the Geneses on display at SEMA is the RKSport Genesis Sedan. Under the hood, you'll find a 4.6-liter Tau engine, which produces 460-horsepower, with the help of a supercharger for performance driving. It'll hit 60mph in just under 5 seconds and at just under 14 you'll have gone a quarter mile. With the help of cylinder-deactivation tech, it can do all of this while maintaining the stock estimated 18 city mpg and 27 highway mpg of the 3.8-liter V-6 model. Of course, to reach those fuel economy numbers, you'd have to keep the pedal off the metal.

View the rest of the SEMA 2008 Genesis customs.