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One-of-a-kind Tesla Roadster art car on display

Artist Laurence Gartel creates a Tesla Roadster art car. The car is on display starting tonight in Miami Beach.

The bright design on this Tesla Roadster was created by digital media pioneer Laurence Gartel, whose commercial work includes glossy magazine advertisements for Absolut vodka. Tesla Motors

Adding another project to his "auto" biography, artist Laurence Gartel has designed a one-of-a-kind Tesla Roadster art car.

Gartel, who is known for his pioneering work in digital media, has shown in New York's Museum of Modern Art and other renowned museums and galleries and has work included in the Smithsonian Institution's Museum of American History. Gartel has also published several books, including "Auto Motion," which coincided with a fully digital 3D fine-art sculpture exhibition of the same name.

Northern California electric automaker Tesla collaborated with Gartel on the unique design. BMW has been collaborating with famous artists for years on numerous art cars.

The Roadster will be featured tonight at Gartel's Art Basel festival in Miami Beach. The car is for sale for $109,000, but because it features a wrap, the buyer will have to negotiate the price of the wrap with the artist, Tesla said. The car will be in and around Miami Beach all week.

Tesla Motors
Tesla Motors

Correction, 5:04 p.m. PT: The article originally misstated the price of the Tesla art car. It is $109,000.