DETROIT--Ford Motor will sticker theat the same price as its conventional gasoline sibling rather than charge a premium for its hybrid technology.
The MKZ Hybrid, which goes on sale this fall, will start at $35,180, including shipping. The pricing is identical to the 2011 Lincoln MKZ gasoline model.
It's also below the price of the 2010 Lexus HS--the MKZ Hybrid's nearest competitor, which starts at $35,525, including shipping. Lincoln wants to offer customers the luxury, room, and comfort of a mid-size sedan while providing environmental benefits, a representative from Ford said.
"Lincoln is about delivering luxury standard," John Felice, general manager of Ford and Lincoln marketing, said in a statement. "Whether it's our new MKX with standard MyLincoln Touch technology or the no-cost choice of a gas or hybrid powertrain with the Lincoln MKZ, we want to give customers premium amenities with unexpected value."
The Lincoln MKZ Hybrid has a fuel economy rating of 41 mpg in the city, topping the 2010 Lexus HS by 6 mpg.
A $7,500 federal tax credit is unavailable for the MKZ Hybrid. The hybrid credit, meant to encourage sales of fuel-efficient vehicles, is available until an automaker sells a total of 60,000 hybrids. Once the cap is reached, the tax incentive is phased out over the following year, until the credit is no longer available. Last year Ford reached the 60,000-vehicle hybrid sales limit, triggering a phaseout of the credit that ended in March.
(Source: Automotive News)