The Nissan GT-R has always been a bit of a bargain. When the current generation launched, it was an absolute steal at $69,850. Of course, market demand sent that price much higher just one year in, and now, you can't get one for less than six figures. Well, if you were planning on stretching your budget to get into a refreshed, we've got bad news for you.
The 2017 GT-R will start at $109,990, which represents an $8,200 bump over last year. Of course, there are reasons for this. First and foremost, do you know how much a titanium exhaust system costs? It's not cheap. Then there's the matter of the significant additions to aerodynamics, the new chassis tweaks and the wholly revised (for the better) interior.
There will be other, more expensive models coming (like the Nismo), but if you want, you can make the current one more expensive with a few options. That gorgeous orange paint you see in our video? That's a grand. Do you want a premium interior package? Toss another $4,000 on there. Carpeted floor mats? Tack on $295. There are two other optional colors, with the super silver color costing a whopping $3,000.
Pricing information came from the 2017 GT-R media drive in Belgium, which is also where we learned some other interesting tidbits. For example, did you know that 63 percent of GT-R buyers don't cross-shop? And of the ones that do, the most common cross-shop is the? Is that strange to anyone else, because it's definitely strange to me.
Nissan also claims the GT-R has the youngest median buyer age of any of its competitors, at just 39 years old. 91 percent of buyers are male, 58 percent are married and the median household income of a GT-R buyer is $198,000, which is the second lowest HHI to the. (The has the highest, at $350,000.)