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Location-based deals app wins on Ford Sync

At the TechCrunch Disrupt Hackathon, location-based deals company Roximity won the Ford contest to integrate an app with Sync.

A new company developing location-based coupon systems won Ford's contest to integrate an app with Sync at the TechCrunch Disrupt Hackathon. Developers from Roximity spent last weekend adapting their app to use Sync's voice command and display capabilities, making its service available in the car. Ford announced the winner of its contest this week.

Roximity is currently operating under the radar, with only a coming soon sign on its Web site. The company will offer coupons based on a user's location, through either a smartphone app or, as the Ford development indicates, a car.

Roximity's system could offer you a deal on a Frappuccino as you walk by a Starbucks, for example. Or, with Sync, offer a discounted car wash as you approach a service station.

This type of integration between a car and its immediate surroundings has previously been considered by developers working on vehicle to infrastructure communications, although that initiative currently focuses on driver safety technologies.

As a tangible prize, Ford will bring the Roximity developers to CES next January to show off the app integration.