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LeEco concept car serves as streaming-video platform

Streaming-video company LeEco views all hardware as fair game for distribution, and so launched not only phones and televisions in its North American debut, but also a self-driving concept car.

Now playing: Watch this: LeEco concept car to drive itself, stream video

The LeSee Pro looks like the typical concept car trotted out at any of the major auto shows throughout the year. It uses an electric drivetrain and ostensibly has self-driving capabilities, all staples of new concept cars, and it even uses cameras instead of side mirrors.

What makes the LeSee Pro stand out is LeEco, the company behind it. LeEco isn't a traditional automaker, and can't even be called an upstart. The company launched as a streaming-video provider in China, gaining a preeminent position in that market over the last decade.

Now, LeEco wants to take a platform-forward approach to hardware, linking phones, televisions and yes, even cars, in its cloud. The idea is that the car would use a similar interface to LeEco's phones, televisions and any other device the company wants to market. A user's personal information would become completely portable across devices, so contacts and destinations would all be easily accessible in any venue.

As LeEco has its roots in streaming video, the company envisions filling screens in the car with its content. The LeSee Pro would be self-driving to allow all passengers to watch.

Still just a concept, there are no details for the LeSee Pro's power, range or speed. Even its self-driving systems appear to be largely speculative. But the company sounds ambitious, and it seems to have built up quite a bit of capital, making an automotive venture at least a possibility. And if it works, other companies would likely follow suit.