Land Rover goes 'carbon neutral': Tesla who?

Hippies are always banging on about electric cars being the best way to reduce our carbon tyre prints. Hogwash -- the best way, apparently, is to drive a Land Rover

Automobiles

Hippies are constantly banging on about hydrogen and electrically powered cars being the best ways to reduce our carbon tyre prints. That, it transpires, is complete hogwash. The best way to go carbon neutral is to drive a stonking great Land Rover while hollering, "Out of my way, bark fondlers!"

We tested the new 2011 Range Rover this week and one of its most intriguing features was a 45,000-mile subscription to Land Rover's Carbon Offset Programme, run by independent CO2 offset provider Climate Care.

All Ranger Rover customers pay a small fee, included in the price of the car, that goes directly to Climate Care. In turn, Climate Care funds a variety of global offset projects that reduce greenhouse gases. During 2009, for example, the company built the Orb Solar project in India to increase reliance on solar energy and reduce the country's dependency on coal power.

Each new Range Rover comes with an offset subscription that adds approximately £140 to the overall cost. For that, you get 45,000 miles (or 15,000 miles per year) of offsetting. You'll be dumping quite a lot of CO2 into the atmosphere, but CO2 emissions elsewhere are theoretically being reduced by an equal or greater amount, making you and your big-ass Land Rover carbon frickin' neutral. Guilt-free driving, here we come.

The Carbon Offset Programme has been available with Discovery 4, Freelander 2 Defender and Range Rover. Those who don't own a Land Rover can sign up independently via the Climate Care Web site, though since you're not driving a Range Rover you can presumably afford to pay less than £140.

Close
Drag
Autoplay: ON Autoplay: OFF