The body style looks like a three-door hatchback, similar to the European-market Pro Cee'd. In a press release, Kia refers to it as a "provocative and racy new urban concept car." Among concept cars, "Urban" often refers to a compact SUV. However, Kia's new concept, despite some resemblance to , appears to sit at hatchback height, one telltale being the low height of the hood above the tops of the front wheels.
Kia points out the modified Tiger Nose grille, the signature design cue on its production cars. The expression of this detail on the concept could point the way to future Kia design. The concept sports a very narrow grille that still accommodates the tabs of the Tiger Nose, and seems to rely on a lower air intake for aspiration. The headlights in the picture suggest LEDs, a common feature on current concept cars.
Kia offered no details on a drivetrain or which future model this concept might represent.
The car will be unveiled during the press preview at Geneva on March 5 and 6. The Geneva auto show will be open to the public from March 7 to 17.