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Jeff Koons' Art Car to race 24 Hours of Le Mans

Jeff Koons will be using a BMW M3 GT2, instead of his usual balloons or household appliances, for art. The car will race at the 24 Hours of Le Mans in France, June 12-13, 2010.

Jeff Koons, Design Concept, 17th BMW Art Car
Jeff Koons' design concept for 17th annual BMW Art Car. BMW

BMW announced on Monday that the 17th Art Car created by Jeff Koons will race at the 24 Hours of Le Mans in France, June 12-13, 2010.

Koons, who is most known for his public sculptures and whimsical themes, will transform a BMW M3 GT2 into a burst of color.

The Koons art car will carry on a long-standing tradition of famous artists, including Lichtenstein and Warhol, who have used BMWs as canvasses since the 1970s.

Koons has been traveling back and forth to Germany since February to work on the 17th BMW Art Car. The artist has worked with BMW's engineering and design teams to conduct in-depth explorations of materials and application options. Design work has included using 3D computer-aided design (CAD) models of the BMW M3 GT2, so the artist can simulate the application of the graphic to the car's surfaces and evaluate it from all angles.

"These race cars are like life: they are powerful and there is a lot of energy," Koons said in a press release. "You can participate with it, add to it, and let yourself transcend with its energy. There is a lot of power under that hood and I want to let my ideas transcend with the car--it's really to connect with that power."