Jeep Wrangler 392 may push north of $70,000

A JL Wrangler Forum user checked on an order and found quite the eye-watering price listed.

Andrew Krok Reviews Editor / Cars
Cars are Andrew's jam, as is strawberry. After spending years as a regular ol' car fanatic, he started working his way through the echelons of the automotive industry, starting out as social-media director of a small European-focused garage outside of Chicago. From there, he moved to the editorial side, penning several written features in Total 911 Magazine before becoming a full-time auto writer, first for a local Chicago outlet and then for CNET Cars.
Andrew Krok
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2021 Jeep Wrangler Rubicon 392
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2021 Jeep Wrangler Rubicon 392

Here comes the Wrangler 392, bounding over rocks to do some messed-up things to your savings account.


New about forthcoming cars often comes from dedicated forums, where eagle-eyed fanatics pore over order forms and share spy shots in the hopes of discovering something -- anything -- about a hotly anticipated car. The latest juicy tidbit comes from the JL Forum, and if it's true, is about to do some naughty stuff to people's wallets.

JL Wrangler Forum user TCMC made a post this week that alleges to have information on the upcoming Wrangler 392's price. The user was checking on their order, and was greeted with quite the eye-opener: $77,055.

You read that right, Jeep wants you to shell out almost 80 grand. And for a Jeep Wrangler with a Hemi that's been kicking around other parts of the FCA lineup for, well, a hot minute.

2021 Jeep Wrangler Rubicon 392: Dirt-slinging with a V8

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Now, as always, forum posts should be taken with a grain of salt. While there's no reason anybody would just make this stuff up, there's no way to verify the user's claims, and representatives from Jeep said pricing won't be officially revealed until early 2021. The forum poster claims this is "pretty close to where [they] thought it would be," with agreement from some other posters alongside the expected folks with sticker shock. The poster also claims their vehicle only has two options in addition to the 392.

That said, Fiat Chrysler's prices for its other Hemi-jammed-into-whatever vehicles are also bordering on the patently absurd. Challenger and Charger Hellcats still cost about $60,000 to start, with Redeye models sending prices into the $70,000 range and up. The Trackhawk is nearly $90,000, and the SRT Hellcat isn't far behind.

Considering the JL-generation Wrangler is far newer than any of the aforementioned cars, shoehorning a less-powerful-but-still-potent Hemi V8 under the hood doesn't seem that obscene. With 470 horsepower and 470 pound-feet of torque, it's expected to reach 60 mph in about 4.5 seconds, and since it's based on the Wrangler Rubicon, it'll be ready to tackle all manner of terrain. We've driven the concept already, and as Managing Editor Steven Ewing wrote at the time, "your best bet is to just hold on and enjoy the ride." That seems to apply to your time in Jeep's finance department, too.