Jeep's third Super Bowl commercial features the Wrangler in an anti-manifesto
Jeep strips it down for its final Super Bowl ad, and goes with an impressive one-shot deal.
Chris PaukertFormer executive editor / Cars
Following stints in TV news production and as a record company publicist, Chris spent most of his career in automotive publishing. Mentored by Automobile Magazine founder David E. Davis Jr., Paukert succeeded Davis as editor-in-chief of Winding Road, a pioneering e-mag, before serving as Autoblog's executive editor from 2008 to 2015.
Chris is a Webby and Telly award-winning video producer and has served on the jury of the North American Car and Truck of the Year awards. He joined the CNET team in 2015, bringing a small cache of odd, underappreciated cars with him.
The 2018 Jeep Wrangler may offer all kinds of new tech, including its first-ever hybrid powertrain, fresh infotainment, and a stiffer, lighter-weight chassis.
But this 30-second spot doesn't need any of that. This is the Jeep Wrangler whittled down to its essence, resulting in a gloriously simple, yet powerful ad. Two doors, lots of ground clearance, a single camera shot, no music, and a straight-ahead voiceover.
This ad is as elemental as the vehicle it promotes: No frills, just a good truck and a good time.
Well done, Jeep.
Off-roading has never looked better in the 2018 Jeep Wrangler