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Jeep Super Bowl commercial has Bill Murray reliving Groundhog Day in a Gladiator

Jeep piles on the laughs with its big game ad.

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This Sunday isn't only the Super Bowl, it's Groundhog Day, and what better way to celebrate both than with a big game commercial that includes Bill Murray.

That's exactly the route Jeep decided to go for its game day ad. With some help from the Gladiator pickup, we're treated to a humorous, nostalgic spin on the classic film Groundhog Day. Much like in the film, Murray, as Phil Connors, is once again tossed into a time loop as he lives out the same day over and over again. A couple of the film's memorable characters make surprise returns too.

Except there's a Jeep Gladiator, and as Murray points out, that's different. The actor's comedic portrayal and self-awareness makes for a mighty comedic spot, and through it all, Murray takes Jeep's pickup on numerous adventures with his furry friend. That's a groundhog, if you didn't pick up on that.

The whole crux of the ad is simple; although Groundhog Day may be identical to Murray, every day is different with the rugged Gladiator. It's a peachy spot that doesn't try too hard and at least for me, tickles the funny bone just right. 

For die-hard fans of the film, it'll surely ring the nostalgia bell, with a handful of locations featured in the film present in the ad. Of course, it all happens to the tune of I've Got You Babe by Sonny and Cher.

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