Hyundai hit the 2008 SEMA Show hard with an ultraluxe selection of its then-new Genesis Sedan. In 2009, it was the Genesis Coupe's time to shine and the automaker made the sports car available to almost any tuner who wanted one--keeping the best, of course, at its own booth. At the 2010 SEMA Show, Hyundai continues its aftermarket blitz with the new flagship Equus, giving one example to the guys at Dub for their trademark treatment of big wheels, big style, and big sound. Another Equus benefits from Hyundai's longstanding relationship with Rhys Millen Racing, getting a horsepower and handling boost. Both models will be making an appearance at Hyundai's booth.
Of course, Hyundai hasn't forgotten the rest of its lineup; there are bound to be a few Genesis Sedans and Coupes hanging around the automaker's booth. We also have word that magazines Rides and 0-60 are collaborating on a Sonata 2.0T that they claim will rival the likes of Ferrari, Mercedes, and Porsche. That's a pretty ambitious claim that we'll certainly have to vet come next week when the SEMA Show kicks off.