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Hyundai Equus gets the Dub treatment at SEMA

Hyundai's flagship Equus gets modified by Dub for the 2010 SEMA Show.

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Antuan Goodwin Reviews Editor / Cars
Antuan Goodwin gained his automotive knowledge the old fashioned way, by turning wrenches in a driveway and picking up speeding tickets. From drivetrain tech and electrification to car audio installs and cabin tech, if it's on wheels, Antuan is knowledgeable.
Expertise Reviewing cars and car technology since 2008 focusing on electrification, driver assistance and infotainment Credentials
  • North American Car, Truck and SUV of the Year (NACTOY) Awards Juror
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Antuan Goodwin
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Hyundai

Hyundai's flagship Equus gets modified by Dub for the 2010 SEMA Show.
Hyundai's flagship Equus gets modified by Dub for the 2010 SEMA Show. Hyundai

Hyundai hit the 2008 SEMA Show hard with an ultraluxe selection of its then-new Genesis Sedan. In 2009, it was the Genesis Coupe's time to shine and the automaker made the sports car available to almost any tuner who wanted one--keeping the best, of course, at its own booth. At the 2010 SEMA Show, Hyundai continues its aftermarket blitz with the new flagship Equus, giving one example to the guys at Dub for their trademark treatment of big wheels, big style, and big sound. Another Equus benefits from Hyundai's longstanding relationship with Rhys Millen Racing, getting a horsepower and handling boost. Both models will be making an appearance at Hyundai's booth.

Hyundai SEMA Showcar preview (photos)

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Of course, Hyundai hasn't forgotten the rest of its lineup; there are bound to be a few Genesis Sedans and Coupes hanging around the automaker's booth. We also have word that magazines Rides and 0-60 are collaborating on a Sonata 2.0T that they claim will rival the likes of Ferrari, Mercedes, and Porsche. That's a pretty ambitious claim that we'll certainly have to vet come next week when the SEMA Show kicks off.