How did it take until 2017 for a truck to sport RV-matching paint?
The 2017 Ram Laramie Longhorn now comes with a paint job meant to match your RV's paint job.
Andrew KrokReviews Editor / Cars
Cars are Andrew's jam, as is strawberry. After spending years as a regular ol' car fanatic, he started working his way through the echelons of the automotive industry, starting out as social-media director of a small European-focused garage outside of Chicago. From there, he moved to the editorial side, penning several written features in Total 911 Magazine before becoming a full-time auto writer, first for a local Chicago outlet and then for CNET Cars.
There must be at least one person out there who wants a truck painted to match a recreational vehicle, right?
Ram just released an advancement in truck paint that, surprisingly, had not been done before. Its new color, RV Match Walnut Brown, is pretty self-explanatory -- its body is painted to match the brown used on a number of RVs, "including premium fifth-wheel models," Ram says, which sounds like it would be a total deal breaker if it weren't mentioned.
It's actually not even a paint color, so much as it is a secondary paint color. The RV-matching paint is applied as one half of a two-tone job that covers the lower body, wheel flares, bumpers and running boards. Nine main paint colors are available, including black, green, white, blue and red. Silver remains available as a secondary tone, as well.
The paint job is available on the Laramie Longhorn, which is the automaker's fanciest trim. Other accouterments on the Laramie Longhorn include polished wheels and a full leather interior. Then again, with a starting price of $49,675 for the least expensive Laramie Longhorn (1500, 4x2), you'd better get some gussied-up trim.
I'm scratching my head, wondering why this hasn't been available before right now. Maybe customers didn't request it frequently enough, or perhaps if an owner could afford both a new truck and a recreational vehicle, they just went and had the truck painted whatever color they wanted.
Either way, it's a clever ploy to draw in RV owners, who might have pondered a different brand before Ram's new offering.