Spectators at this year's Indy 500, the 100th anniversary of the race, will see a 10-storey-tall free-standing door in the infield of the famous racetrack. Attached to that door will be an orange track, a full-scale roadway designed to look like one of Hot Wheels' signature plastic tracks.
A driver from the newly formed Team Hot Wheels will speed down the 27m ramp, launching into the air in an attempt to break the current world record of a 92m jump in a four-wheeled vehicle. Hot Wheels won't name the driver, but we think of him as crazy brave.
Hot Wheels has not released details of what sort of car the driver will use. From the promotional video (see below) released by Hot Wheels, it looks like it will be a custom truck, similar to the kind used in off-road races.
The race, and jump attempt, will take place on 29 May.